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If there are only three keys to retention, why is it so hard? Albert Einstein said, “If I had to save the world in an hour, I would use 59 minutes to analyze the problem and one to come up with a solution.” The true understanding of a problem is to break it down into [...]
I believe Team Training is the most game-changing concept to come along in the fitness industry in 20 years. Why such a game changer? For the first time, clubs are now able to offer true fitness to the masses. The industry has always managed with really just two product offerings - an entry level membership [...]
With all good secrets, there's a story. This story starts with how did we get here, how did the average price of a membership get so low? The introduction of the low-price high-volume business model created an immediate short-term surge for the industry. The attractiveness of the low-price offering was designed to bring in the [...]
VFP increases member spending!
Times, they are a changing. With the maturity of the low-price high-volume model and the explosion of boutique fitness, established clubs are seeing same-store sales become flat. Clubs are starting to see the volume of consumers who flock to the low-price membership options begin to decrease, creating significant concern around this business model. After running [...]
NEW! Guest Register Enhancement Schedule an Appointment button on the Guest Register/Staff Log-In Enables you to schedule any Calendar Event set-up in ABC directly from the Guest Register NEW! Digital Enrollment Enhancements Take a New Member Photo Add/Save Barcode NEW! Databox Set-up Enhancements Guest Pass Set-Up - easy access to set-up passes [...]
REPORTING RELEASE 2.0 ENHANCED! Digital Toolkit Report Visual Count for Repeat Guest Activity Guest Pass visibility - the DTK Report visually shows passes, complete with sort capability Sort by Name, Email, Phone, Lead Source, Pass, Staff, Signature Link, Date and Status (Registered, Toured, Price Presented, Enrolled) Export report data [...]
NEXT CRM ENHANCED! Make Call Start calls by calling ‘into the system’ for any line - designed specifically for clubs without extensions or direct phone numbers for sales staff. Retains all call functionality of VFPnext including call tracking, recording and more. ENHANCED! Referral Modal Referral Modal now accepts [...]
CLICK to read the complete article: Norm Cates' Club Insider Weekly - May 11 - 24, 2016 Data analytics and its myriad benefits can positively affect every single health club regardless of size. This influx of data can be harnessed, analyzed, and utilized to benefit both the health club and consumer in very meaningful ways. [...]
