If there are only three keys to retention, why is it so hard? Albert Einstein said, “If I had to save the world in an hour, I would use 59 minutes to analyze the problem and one to come up with a solution.” The true understanding of a problem is to break it down into [...]

I believe Team Training is the most game-changing concept to come along in the fitness industry in 20 years. Why such a game changer? For the first time, clubs are now able to offer true fitness to the masses. The industry has always managed with really just two product offerings - an entry level membership [...]

With all good secrets, there's a story.  This story starts with how did we get here, how did the average price of a membership get so low?  The introduction of the low-price high-volume business model created an immediate short-term surge for the industry. The attractiveness of the low-price offering was designed to bring in the [...]