Three Keys to Retention, Why Is It So Hard?

If there are only three keys to retention, why is it so hard? Albert Einstein said, “If I had to save the world in an hour, I would use 59 minutes to analyze the problem and one to come up with a solution.” The true understanding of a problem is to break it down into [...]

By |2018-01-17T23:13:13+00:00January 17th, 2018|Blog|Comments Off on Three Keys to Retention, Why Is It So Hard?

The Fitness Industry’s Game Changer

I believe Team Training is the most game-changing concept to come along in the fitness industry in 20 years. Why such a game changer? For the first time, clubs are now able to offer true fitness to the masses. The industry has always managed with really just two product offerings - an entry level membership [...]

By |2017-12-13T14:13:00+00:00December 13th, 2017|Blog|Comments Off on The Fitness Industry’s Game Changer

The Secret To Increasing Average Price Per Member

With all good secrets, there's a story.  This story starts with how did we get here, how did the average price of a membership get so low?  The introduction of the low-price high-volume business model created an immediate short-term surge for the industry. The attractiveness of the low-price offering was designed to bring in the [...]

By |2017-12-13T14:13:20+00:00November 7th, 2017|Blog|Comments Off on The Secret To Increasing Average Price Per Member

Fitness Industry Undergoes Seismic Shifts…Again

Times, they are a changing.  With the maturity of the low-price high-volume model and the explosion of boutique fitness, established clubs are seeing same-store sales become flat. Clubs are starting to see the volume of consumers who flock to the low-price membership options begin to decrease, creating significant concern around this business model. After running [...]

By |2017-10-26T20:51:19+00:00October 2nd, 2017|Blog|Comments Off on Fitness Industry Undergoes Seismic Shifts…Again

Data Analytics Will Change the Club Industry – Part 1

CLICK to read the complete article: Norm Cates' Club Insider Weekly - May 11 - 24, 2016 Data analytics and its myriad benefits can positively affect every single health club regardless of size. This influx of data can be harnessed, analyzed, and utilized to benefit both the health club and consumer in very meaningful ways. [...]

By |2016-05-26T03:49:18+00:00May 25th, 2016|Blog|Comments Off on Data Analytics Will Change the Club Industry – Part 1

IHRSA 2016 Associate Member of the Year Award

"What a great moment for Visual Fitness Planner!  On behalf of everyone from VFP, I would like to thank IHRSA and their entire, amazing team for this award.  Thank you to the thousands of clubs who have trusted us to partner with them over the years.  And thank you to the many panelists from our [...]

By |2016-05-04T14:10:30+00:00May 4th, 2016|Blog|Comments Off on IHRSA 2016 Associate Member of the Year Award

It’s Time for a Different Approach

Monthly sales quotas have been around longer than the fitness industry itself. Managers continue to set sales quotas for their membership sales and personal training departments.  Over time, these quotas become far reaching and more often than not unattainable, de-motivating goals. Month after month managers continue to set unrealistic goals for their teams in hopes [...]

By |2017-10-26T20:51:19+00:00November 16th, 2015|Blog|Comments Off on It’s Time for a Different Approach