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The Fitness Industry’s Game Changer

I believe Team Training is the most game-changing concept to come along in the fitness industry in 20 years. Why such a game changer? For the first time, clubs are now able to offer true [...]

Fitness Industry Undergoes Seismic Shifts…Again

Times, they are a changing.  With the maturity of the low-price high-volume model and the explosion of boutique fitness, established clubs are seeing same-store sales become flat. Clubs are starting to see the volume of [...]

IHRSA 2016 Associate Member of the Year Award

"What a great moment for Visual Fitness Planner!  On behalf of everyone from VFP, I would like to thank IHRSA and their entire, amazing team for this award.  Thank you to the thousands of clubs [...]

VFP T3 Tour

VFP Tablet Tour increases membership and Personal Training sales. Capture digital information specific to member goals Create custom fitness plan Consistency in sales presentations Replace guest card Scripted tour ensures club amenities are highlighted


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Daron Allen
Daron Allen President & CEO
Daron Allen, President and CEO of Visual Fitness Planner (VFP), has over 20 years of health club industry experience. Daron has worked with many of the top 100 club operators in the world implementing powerful sales systems. He is a Past President and board member of THRSA, former Vice President of Fitness Services of the Osteopathic Health System of Texas, finalist for the IHRSA/LifeFitness GM of the Year Award 1998/1999, and a recognized thought leader and presenter within the health club industry.
Sam Lanasa
Sam LanasaVP of Sales
Sam Lanasa, Vice President of Sales, is revered as a leading expert in all things sales related, club operations, and successfully converting clubs to a monthly EFT Personal Training Model. With 15 years of health club experience, he has excelled in driving revenue for health clubs through personal consulting. Sam has a diverse skill set with experience in managing over 800 trainers in 103 clubs across 7 states. Health clubs receive exemplary customer service due to his ability to communicate effectively and problem solve key issues.
Warren Webb
Warren WebbVP of Business Development
Warren Webb, Vice President of Business Development, is recognized as a founding director for two nationally recognized business incubators. His accomplishments include being awarded Senior Analyst for Dun and Bradstreet. Webb is responsible for nurturing numerous start-up companies to economic success and is an expert in early to mid-stage business management and growth. His strategic planning, marketing, business development and operational management skills enable him to accelerate business revenue and offer outstanding business consultations.