If there are only three keys to retention, why is it so hard? Albert Einstein said, “If I had to save the world in an hour, I would use 59 minutes to analyze the problem and one to come up with a solution.” The true understanding of a problem is to break it down into [...]
I believe Team Training is the most game-changing concept to come along in the fitness industry in 20 years. Why such a game changer? For the first time, clubs are now able to offer true fitness to the masses. The industry has always managed with really just two product offerings - an entry level membership [...]
With all good secrets, there's a story. This story starts with how did we get here, how did the average price of a membership get so low? The introduction of the low-price high-volume business model created an immediate short-term surge for the industry. The attractiveness of the low-price offering was designed to bring in the [...]
Times, they are a changing. With the maturity of the low-price high-volume model and the explosion of boutique fitness, established clubs are seeing same-store sales become flat. Clubs are starting to see the volume of consumers who flock to the low-price membership options begin to decrease, creating significant concern around this business model. After running [...]
CLICK to read the complete article: Norm Cates' Club Insider Weekly - May 11 - 24, 2016 Data analytics and its myriad benefits can positively affect every single health club regardless of size. This influx of data can be harnessed, analyzed, and utilized to benefit both the health club and consumer in very meaningful ways. [...]
"What a great moment for Visual Fitness Planner! On behalf of everyone from VFP, I would like to thank IHRSA and their entire, amazing team for this award. Thank you to the thousands of clubs who have trusted us to partner with them over the years. And thank you to the many panelists from our [...]
Monthly sales quotas have been around longer than the fitness industry itself. Managers continue to set sales quotas for their membership sales and personal training departments. Over time, these quotas become far reaching and more often than not unattainable, de-motivating goals. Month after month managers continue to set unrealistic goals for their teams in hopes [...]
IHRSA Awards Visual Fitness Planner Named Associate Member Of The Year For 2016! The Associate Member of the Year Award is presented annually to recognize an IHRSA Member for their significant contributions to the advancement of the health club industry, as well as their [...]
